Cognitive Load & Site Friction Analyzer

AI · Paid 3 free analyses per IP, then credits or a subscription.

Watch: 30 seconds

Paste a landing or signup page and get a dimensional friction profile — where the page makes visitors work harder than the task requires. Built for conversion-friction diagnosis.

How each dimension is measured

  • Weighted interactive elements5 — links and inputs weighted by type (free-text heaviest) and DOM depth; operationalizes element-based interface visual-complexity quantification. Web-page structural complexity is a validated implicit correlate of cognitive load6.
  • Decision count2 — navigation options and competing calls-to-action, reported as a log2 decision index (Hick–Hyman).
  • Form friction6 — field count, required vs optional split, input-type weighting.
  • DOM structure5 — node count, maximum nesting depth, and deeply-nested regions.
  • Text load3 — visible word count, sentence length, and Flesch Reading Ease (lower ease → higher load; below a word floor it is not rated).

The composite is a coarse heuristic band, not a validated single score, and is shown pending empirical validation. Every claim above links to its source: Sources & References.