Cognitive Load & Site Friction Analyzer
Paste a landing or signup page and get a dimensional friction profile — where the page makes visitors work harder than the task requires. Built for conversion-friction diagnosis.
How each dimension is measured
- Weighted interactive elements5 — links and inputs weighted by type (free-text heaviest) and DOM depth; operationalizes element-based interface visual-complexity quantification. Web-page structural complexity is a validated implicit correlate of cognitive load6.
- Decision count2 — navigation options and competing calls-to-action, reported as a log2 decision index (Hick–Hyman).
- Form friction6 — field count, required vs optional split, input-type weighting.
- DOM structure5 — node count, maximum nesting depth, and deeply-nested regions.
- Text load3 — visible word count, sentence length, and Flesch Reading Ease (lower ease → higher load).
The composite is a coarse heuristic band, not a validated single score, and is shown pending empirical validation. Every claim above links to its source: Sources & References.
Deferred to Phase 2 (require headless rendering): a screenshot-compression complexity proxy, Rosenholtz feature-congestion clutter4, above-the-fold check, time-to-value, and a vision-model narrative.