Don't Let Your Business Suffer Because of Poor Search Engine Optimization

Pigfox specializes in performing extensive on-site and organic SEO, which means that our clients never pay to rank on search engines. We are also able to consult on what the best SEO strategy would be for your web page as well.

In short, search engine optimization is the process of implementing specific practices on your website, both internally and externally, to increase the organic search engine traffic to your pages. If you run a business, it is absolutely vital that you have an effective SEO strategy, as it can make the difference between people being able to find your business online or not.

While most people understand the importance of SEO in a general sense, they are unaware of the fact that over 200 ever-evolving factors go into determining where each website ranks. This makes it very easy to understand why there is so much confusion over the process, and at Pigfox, we have one simple goal when it comes to SEO – demystify the process and make it simple enough for anyone to understand.

Over the years, there have been major updates to the infamous "algorithms" that everyone has heard so much about from major search engines, such as Google. This means that some ranking factors have become obsolete, while other new ones are added. Because of the ever changing SEO landscape, it can be easy to lose track of what works and what doesn't after a while.

The good news, thankfully, is that there are certain factors in search engine optimization that stay the same over time. The first step in any effective SEO strategy is to build an excellent website that focuses on solid on-page optimization within the build. While many people talk about off page SEO and link building, if your on-page optimization isn't done correctly, then all of your other efforts will be handicapped. At Pigfox, on-page SEO is a fundamental and integral part of the SEO process.

The easy way to explain this is to state that on-page SEO represents the process of perfecting meta data information, media, website code, and user-friendly content for search engines. The reason why it is so important is that you could have the best content on the entire internet for your target keywords, but if your on-page SEO is not optimized for those keywords, you will never rank on search engines, and people will be unable to find your website.

The answer to this question is highly dependent on the keywords you want to target and the content that you currently have on your page. If you have low-competition keywords and high quality content, on-page optimization can generate quick results. However, if your keywords are high competition and you have low quality content, the process can take up to a year or longer.